Alcohol and Water
Social campaign
Portugal has very few awareness campaigns inwhat concerns the prevention of drowning, and the ones that do exist aredirected to the parents of young children and are only carried out during the summer,disappearing completely during the winter.
With this in mind this project was initiated withthe knowledge that, during the student festivities, a big number of students,under the influence of alcohol, jump into the water of rivers and beaches,putting their life in danger.
The concept is simple, the information isshown in a way that resembles the student’s shirts that are so common duringthe festivities, while being worn by a young girl, underwater.
With this in mind this project was initiated withthe knowledge that, during the student festivities, a big number of students,under the influence of alcohol, jump into the water of rivers and beaches,putting their life in danger.
The concept is simple, the information isshown in a way that resembles the student’s shirts that are so common duringthe festivities, while being worn by a young girl, underwater.
50% of all drownings occur to drunk young people.
Keep that in mind the next time you jump into the water.
Pamphlet
Alcohol makes you more confident and less coordinated.
Keep that in mind the next time you jump into the water.
Outdoor
50% of all drownings occur to drunk young people.
